A spell is a small ritual: A booklet that tells you what to do, plus the objects you need to do it. Light a candle, read the words, hold the crystal, ask for what you want. Each one is written for a specific kind of moment—manifesting, banishing, blessing, hexing.
A kit is three or four spells gathered around a theme: New motherhood, grief, burning it down, surviving the wait. Same components as the individual spells, but with additional ritual objects, bundled in a custom-made box, and priced as a set.
No. Magic is what we call it when we focus our attention on what we want and follow through. The spell isn't the candle; the spell is your mindset. It's what you do after you light it. Belief helps. Action helps more.
Both. The work is real even if the framing is playful. Some of our customers have practiced ritual their whole lives. Others bought their first spell on a Tuesday because their boss is awful. Coven welcomes both.
You won't. The booklet is a guide, not a recipe. The intention matters more than the order of operations. If the candle burns down before you finish the words, the spell still happened.
A booklet, a chime candle, a small crystal obelisk, a matchbox, and a black drawstring pouch to hold them. Everything you need to cast. Specific stones vary by spell—some come with smoky quartz, some with clear quartz, some with labradorite.
The candle burns down. The booklet stays. The crystal is yours forever—you can use it for other rituals, carry it, set it on a shelf. Most people keep the booklet on their nightstand long after the candle is gone.
Yes, and yes. We sell hex and curse spells because some situations call for them—a court that took your rights, an ex who earned it, Trump. Cursing the powerful or the harmful is not the same as cursing the innocent. We trust you to know the difference. The spells are written with that distinction in mind.
The spell isn't a fix and we don't promise outcomes. What it offers is a small, considered act in a moment that can feel overwhelming. We've written the kits with care for these specific kinds of difficult, but they aren't substitutes for medical care or therapy.
No way. Coven is its own thing—drawn from witchcraft traditions and the golden rule. Written by humans, sold as works of writing and craft.
Sara Steinberg and a curated circle of other writers craft every spell. We hope to have spell collaborations with even bigger feminist icons going forward. Coven was founded in San Francisco in 2026.
By a small press in San Francisco. The paper is uncoated, the ink is oxblood red, and each booklet is saddle-stitched. They're meant to be held.
We source from small wholesalers who supply naturally cut, hand-finished quartz. Stones vary slightly piece to piece—that's the nature of the material.
The chime candles are sourced from a small US candlemaker. They burn clean for about 2 hours, which is plenty of time for a spell.
Yes. We take a limited number of custom commissions each season—for weddings, big life moments, or specific situations no off-the-shelf spell quite fits. Email hello@covensf.com to ask.
Eventually, but not yet. If you run a shop and want to be on the list when wholesale opens, email hello@covensf.com.
Yes. At checkout, choose "send as a gift" and we'll ship directly to the recipient with no pricing or invoice in the package.
Yes—there's a field at checkout for a short message. We hand-write it on a card and tuck it into the package.
Recipients can exchange unopened spells, kits, and shop items for store credit. The full Returns policy is here.
Within the US and to Canada. International shipping beyond that isn't available yet—email us at orders@covensf.com if you'd like to be notified when it opens up.
Orders ship within 3–5 business days. Domestic delivery typically takes another 3–5 days after that. Canada: Plan for 1–3 weeks depending on customs.
You'll get a tracking number by email once your order ships. Domestic tracking updates frequently; international tracking can go quiet for stretches while a package is in customs—that's normal.
If the seal hasn't been broken and the spell hasn't begun, yes—within 14 days. Once the candle's been lit or the booklet's been read, the spell has been cast and we can't accept returns. Full Returns policy is here.
Email orders@covensf.com and we'll figure it out together.
Yes. We don't have a storefront yet, but we're working on it. For now, Coven lives online and in pop-ups around the city. Sign up for the newsletter to know when and where.
The witch-curious. People who want a small ritual for a real moment. People who don't believe in magic but believe in intention. People who already practice and want something well-made. Anyone who's fed up with this shit.
Buy a spell. Tell a friend. Tag us on Instagram (@thecovensf). Suggest a spell we should make next—there's a form on the homepage.
Email hello@covensf.com.