A spell means different things to different witches. The spells we sell here are intention with teeth—words and action to focus on what you actually want. Each one is written for a specific situation, and we offer them in three forms: a digital spellbook (the writing, online, flippable, yours forever), a printed spellbook (the writing, on paper, in a saddle-stitched booklet), or a printed spellbook with extras (the booklet plus a crystal obelisk, a ritual candle and cast-iron holder, bespoke matches, a mini raven, and a pouch to hold it).
A kit is three or four spells gathered around a theme: New motherhood, grief, burning it down, surviving the wait. Same components as the individual spells, but with additional ritual objects, bundled in a custom-made box, and priced as a set.
No. Magic is what we call it when we focus our attention on what we want and follow through. The spell isn't the candle; the spell is your mindset. It's what you do after you light it. Belief helps. Action helps more.
Both. The work is real even if the framing is playful. Some of our customers have practiced much of their lives. Others bought their first spell on a whim. Coven welcomes both. Also, you might be a witch without even realizing it. There's more of us out there than most people expect.
You won't. The booklet is a guide, not a recipe. The intention matters more than the order of operations. If the candle burns down before you finish the words, the spell still happened.
Depends on which form. A digital spellbook is the full spellbook in a flippable, digital form on up to three different devices. A printed spellbook is the booklet alone—the writing, on paper, saddle-stitched. A printed spellbook with extras adds a 3-inch crystal obelisk, a ritual candle, a cast-iron candle holder, bespoke matches, a mini resin raven, and a black velvet drawstring pouch—packed in a custom black box. Stones vary by spell: some come with smoky quartz, some with clear quartz.
The candle burns down. The booklet stays. The crystal is yours forever—you can use it for other rituals, carry it, set it on a shelf. Most people keep the booklet on their nightstand long after the candle is gone.
Yes, and yes. We sell hex and curse spells because some situations call for them—a court that took your rights, an ex who earned it, Trump. Cursing the powerful or the harmful is not the same as cursing the innocent. We trust you to know the difference. The spells are written with that distinction in mind. And none of them are intended to inflict great devastation or personal injury, more so just understanding and acknowledgment of the harm caused.
The spell isn't a fix and we don't promise outcomes. What it offers is a small, considered act in a moment that can feel overwhelming. We very much believe that intention creates magic, and miracles (both big and small) do happen. We've written the spells and kits with care for these specific kinds of difficult, but they aren't substitutes for medical care or therapy.
No way. Coven is its own thing—drawn from witchcraft traditions and the golden rule. Written entirely by humans, and sold as works of entertainment.
An online spell-page you cast at your own pace. Same words and intention as the printed booklet, but the ritual happens in your browser, with a real-time burning candle on screen.
You'll get a private link in your confirmation email. It's yours—your name is on the page.
Every digital spellbook is personalized to the person who bought it. A small thing that makes the casting feel like yours, not a copy.
You can open it on up to 3 devices. Beyond that, it locks. If you want the spell cast widely, the printed booklet is the better object.
A real-time burning candle that runs for 2 hours—the length of a ritual candle. When it burns down, the spell is cast. The page stays yours after; you can return to it anytime.
A live count of other people casting at the same time. You're never the only one.
No. The page is yours forever. The candle only burns once per casting, but the writing stays.
Email hello@covensf.com and we'll resend it.
Sara Steinberg and a curated circle of other writers craft every spell. We hope to have spell collaborations with even bigger feminist and occult icons going forward.
Each spell is written and designed in San Francisco. Printed by Fong Brothers in Brisbane (just a few miles south of SF), and assembled back in San Francisco. They're very much made in the Bay.
The crystal supply chain is mostly a mess. For now, our obelisks are natural quartz and labradorite, cut into 3-inch towers, bought direct from a supplier in Taiwan. We're hoping to go to the Tucson Gem Show this year and meet more local suppliers.
From a US ritual goods wholesaler in California. Aside from the Vespers candle, our chime and tea light candles are plain paraffin, unscented candles.
Yes. We take a limited number of custom commissions each season—for weddings, big life moments, or specific situations no off-the-shelf spell quite fits. Email hello@covensf.com to ask.
Eventually, but not yet. If you run a shop and want to be on the list when wholesale opens, email hello@covensf.com.
Yes. At checkout, choose "send as a gift" and tell us who it's for. Printed spellbooks and kits ship directly to the recipient with no pricing or invoice in the package. Digital spellbooks deliver straight to the recipient's inbox.
You enter the recipient's name and email at checkout. They receive a private link the moment you order, and the spell-page is personalized to them. If you'd rather it stay personalized to you, leave the recipient name blank.
Yes—there's a field at checkout for a short message. For printed orders, it's tucked into the package. For digital orders, the note appears in the delivery email.
All sales are final, including gifts. If it arrives damaged, email orders@covensf.com and we'll figure it out together.
Within the US and to Canada. Digital spellbooks deliver instantly to your email, anywhere. International shipping for printed goods isn't available yet—email us at orders@covensf.com if you'd like to be notified when it opens up.
Orders ship within 3–5 business days. Domestic delivery typically takes another 3–5 days after that. Canada: Plan for 1–3 weeks depending on customs.
You'll get a tracking number by email once your order ships. Domestic tracking updates frequently; international tracking can go quiet for stretches while a package is in customs—that's normal.
All sales are final. If something arrives damaged or broken, email orders@covensf.com and we'll figure it out together. Full Returns policy is here.
Email orders@covensf.com and we'll figure it out together.
Yes. We don't have a storefront yet, but hopefully we'll get one someday. For now, Coven SF lives online and in pop-ups around the city. We're working furiously on a spellbook vending machine that we plan to plant in Haight-Ashbury. Sign up for the newsletter for forthcoming details.
The witch-curious. The skeptics. The girls, the gays, the hopeful, and the haunted. People who don't believe in magic but believe in intention. People who already practice and want something well-made. Anyone who's fed up with this shit.
Our witchcraft traditions come from primarily Western feminist writers—Pam, Starhawk, Margot (plus many non-witchy authors who are still very magical)—as well as our own gut. Light a candle, cast a spell, mean it. That's it.
No. We don't draw on hoodoo, brujería, Lucumí, Vodou, curanderismo, or Indigenous practices. Those are closed traditions, and not ours to borrow.
Buy a spell. Tell a friend. Tag us on Instagram (@thecovensf). Suggest a spell we should make next—there's a form on the homepage.
Email hello@covensf.com.