coven is a spell shop in San Francisco

The craft

Most people don't believe in magic. At Coven, we believe putting intention into the world makes a difference, even if it only starts inside you.

And that when crafted well, words can be powerful magic. So manifest a raise. Hex an ex. Our spells won't miss.

Pick a spell

The spells

All
See all the spells

Spell kits

Spellcasting Starter Kit — the closed black box with red-ink type and raven illustration on the left, the open box on the right revealing a velvet drawstring pouch, small bell, smoky quartz pyramid, dried bay leaves, white candle, and salt vial, photographed top-down on a tan cork-textured surface

For the witch-curious✨

Four foundational spells: Protection, intention, release, invocation—plus a guide to casting, a candle, and everything you need to begin. No prior belief required.

Shop the kit
See all the spell kits

The shop

The Ghost Box — a matte black clamshell box stamped ‘THE GHOST BOX’ in a 4×4 grid with a single sparkling blue-violet iridescent tile at its center, closed on a warm cork surface The Ghost Box contents — matte black story booklets with blue and red ink covers, including ‘The Sea Was Wet As Wet Could Be’ by Gahan Wilson, ‘The Extremophile’ by Christian Bök, ‘Kushtuka’ by Mathilda Zeller, and ‘Flicker’ by L.D. Lewis, scattered across a warm cork surface

the ghost box 👻

Hingston & Olsen’s gorgeously creepy creation of 11 short horror stories. Encased in a custom magnetic box, and curated by Patton Oswalt.

Shop the box
Shop wares & goods
Shop talismans Shop books

The lore

Coven was founded by Sara Steinberg, due to an early obsession with a certain 90s witch show…

Read the full lore

Are you a witch?

Look within. Or just take it up with Zelda. She'll know immediately.

Ask the bird

Join the coven

Drop your email. We'll summon you if something cool happens.

Sent sparingly. Unsubscribe anytime.

A matte black vending machine labelled ‘coven’ in red across the top, stocked with twenty-five spell booklets, with ‘Pick a spell’ in red vertical lettering on the right and a star pattern across the bottom panel

Coven in the wild

Visit our vending machine in Haight-Ashbury or pop-up spell shop in Golden Gate Park.

Found at
  • Love on Haight Coming soon Coven vending machine
  • Hippie Hill Coming soon Pop-up spell shop on Sundays

What spells should we make next?

Press

Coming soon
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Our spells are written by humans and sold as works of writing and craft. No guarantee of magical outcomes.