coven is a spell shop in San Francisco

The craft

At Coven, we believe well-crafted words can be powerful magic. And that putting intention into the world makes a difference, even if it only starts inside you. So conjure a raise. Hex an ex. Our spells won't miss.

Pick a spell

The spells

See all the spells

Multi-spell kits

Spellcasting Starter Kit — the closed black box with red-ink type and raven illustration on the left, the open box on the right revealing a velvet drawstring pouch, small bell, labradorite obelisk, dried bay leaves, white candle, and salt vial, photographed top-down on a tan cork-textured surface

For the witch-curious✨

Four foundational spells: Protection, intention, release, invocation—plus a guide to casting, and everything you need to begin. No prior belief required.

Shop the kit

See all the multi-spell kits

The shop

The Ghost Box — a matte black clamshell box stamped ‘THE GHOST BOX’ in a 4×4 grid with a single sparkling blue-violet iridescent tile at its center, closed on a warm cork surface

The Ghost Box contents — matte black story booklets with blue and red ink covers, including ‘The Sea Was Wet As Wet Could Be’ by Gahan Wilson, ‘The Extremophile’ by Christian Bök, ‘Kushtuka’ by Mathilda Zeller, and ‘Flicker’ by L.D. Lewis, scattered across a warm cork surface

the ghost box 👻

Hingston & Olsen’s gorgeously creepy creation of 11 short horror stories. Encased in a custom magnetic box, and curated by Patton Oswalt.

Shop the box

Mini Ouija — a black travel-sized talking board with gold lettering — the alphabet, numbers, sun and moon symbols, and yes/no — photographed top-down on a warm cork surface with a small gold-and-black planchette

Mini Ouija, second view — the black travel talking board laid open and flat, a finger guiding the gold-and-black planchette across the gold lettering

Mini Ouija

Mediumship in micro

Hollowed book — four vintage hardcover reference books standing side by side on a wood surface, spines reading Engineering Plastics, Parts Book 3208 Industrial Engine, Fiberglas Reinforced Plastics, and Concrete Manual

Hollowed book — the Concrete Manual open to reveal its hidden compartment, holding a small sewing kit of thread spools, a pincushion, scissors, and a tape measure

Hollowed book

Shelve your secrets

Vespers candle — a lit three-wick candle in a cherry-wood vessel with a gold sun setting into black horizon stripes, on a dark wood table beside a plant, books, and a dish of matches

Vespers candle

Our signature scent

Moody ring — a close angled view of the gold-tone mood ring with a green cabochon, 'FEELINGS' engraved inside the band, photographed on a wood surface

Moody ring — worn on a hand resting against a camel blazer, alongside a '13' signet ring

Moody ring

She's so emotional

The Uniform — a dark gray heavyweight cotton tee with a small black raven printed on the front chest, worn by a model

The uniform

Coven-issued

The Carryall, second design — ‘support your local coven’ in white script over two crossed broomsticks with ‘coven’ in red, on black canvas

The carryall

Two dark designs

Cast-iron cauldron — a small cast-iron three-legged cauldron, photographed on a dark wood surface beside a black pillar candle and a clear quartz crystal point

Cast-iron cauldron

It's a real one

Mystery Tarot Pull — seven kraft-paper reading envelopes labelled Love, Finances, New Beginnings, Career, Self-Growth, Health, and Your Unique Tarot Reading, arranged on a concrete surface

Mystery tarot pull

Let the cards decide

Shop wares Shop ritual goods

Yellow bronze cat skull pendant with bared fangs, photographed against a concrete surface

Kitty cat skull

Tamed by no one

Yellow bronze fly agaric mushroom pendant on a chain, photographed against a concrete surface

Amanita muscaria

Lovely but lethal

Magic Maker by Pam Grossman

Magic Maker

by Pam Grossman

Word Witch by Kate Belew

Word Witch

by Kate Belew

Shop talismans Shop books

The lore

Coven was founded by Sara Steinberg, due to an early obsession with a certain 90s witch show…

Read the full lore

Are you a witch?

Look within. Or just take it up with Zelda. She'll know immediately.

Join the coven

Get a small spell in your inbox every Friday.