coven is a spell shop in San Francisco

The craft

Most people don't believe in magic. But religion, yes. Or that all matter is energy. At Coven, we believe putting intention into the world makes a difference, even if it only starts inside you.

Wondering wtf a spell shop is? Well, we're pretty witchy, and understand that words are powerful magic. When crafted well, they can summon, sell, convert, convince, and make the new feel known. So manifest a raise. Hex an ex. Our spells won't miss.

Pick a spell
Five Coven objects arranged on a dark wood surface: a Coven-branded matchbox open with matches, a lit candle in a brass-rimmed amber vessel, a smoky quartz crystal point standing upright, and a Summon a Sign spell card with red ink illustration of a figure beneath a star

The spells

An ever-growing collection of custom spells and kits—combining words, art, and ritual.

See all the spells

Spell kits

See all the spell kits
Spellcasting Starter Kit — a black box with red typographic cover photographed on a soft neutral background
Start here

For the witch-curious

Four foundational spells: Protection, intention, release, invocation — plus a guide to casting, a candle, and everything you need to begin. No prior belief required.

See the kit

The shop

Coven swag, ritual goods, and other objects we love.

The Uniform — a dark gray heavyweight cotton tee with a small black raven printed on the front chest, worn by a model The back of The Uniform — the Coven wordmark in red with 'is a spell shop in San Francisco' handwritten below in white

The uniform

The one we wear daily

The Carryall — a black canvas tote bag with the Coven wordmark in red and an illustrated raven perched on a branch with foliage, propped against a wall beside a potted plant

The carryall

Holds almost everything

Vespers — a soft-white candle hand-poured into an asymmetric brushed brass vessel, photographed on a wooden desk beside a potted plant, books, and a small dish of black-tipped matches

Vespers candle

Our signature scent

Hearth matches — a tall black cylindrical tube of long matches with the Coven wordmark in red, 'San Francisco' in cursive, an illustrated raven, and 'Long hearth matches, strike on bottom' on the front, photographed on a dark wood surface beside a stoneware plant pot, books, and a stone match holder

Hearth matches

Black-tipped beauties

Visit the shop

The lore

Coven was founded by Sara Steinberg, due to an early obsession with a certain 90s witch show…

Read the full lore

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Press

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What spells should we make next?